The Global Reach and Local Touch of Hilton International's Customer Experience
The luxury travel business used to be driven by brand recognition and travel agent recommendation. Now, even high-end consumers have turned to the Web to help make their travel decisions. Hilton International recognized both the promise and the competitive forces the Internet represented. The most recognized name in global lodging set out to provide an entire travel experience on the Web, where customers not only reserve rooms but also plan their entire stay from booking tours to reserving tickets to the opera. In this webcast, find out how Hilton International is delivering a relevant and targeted customer experience across its many different Web properties. You’ll also learn how their distributed marketing teams manage and adapt localized promotions and content in order to maximize occupancy, cross-market attractions outside of the Hilton properties themselves, as well as provide their customers a satisfying and relevant customer experience. Business and leisure travelers alike now have even more reason to say “Take Me to the Hilton.”
Speakers:
- Ian Sloan, Director of Content Management, Hilton International
- Eben Miller, Director of Customer Experience Product Marketing, Interwoven
- Dan O'Sullivan, Director, Travel & Tourism, Translations.com
The Hilton International Webcast is co-presented with the American Marketing Association and our valued partner Interwoven
Interwoven, Inc., provider of Enterprise Content Management solutions for business, enables organizations to unify people, content and processes to minimize business risk, accelerate time-to-value, and sustain lower total cost of ownership. Interwoven delivers deep industry-specific solutions which reduce business process cycle time from initial collaboration through design, production, sales, marketing, legal review, IT, and service. Interwoven leads the industry with a service-oriented architecture and easy-to-use, best-in-class components and solutions. Today, approximately 3,200 enterprises, law firms, and professional services organizations worldwide are Interwoven customers including British Telecom, Ford, Freshfields Bruckhaus Deringer, General Motors, Jones Day, Motorola, and Yamaha. Interwoven is headquartered in Sunnyvale, Calif., with offices around the world. For more information visit www.interwoven.com.
The American Marketing Association, one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing. For over six decades the AMA has been the leading source for information, knowledge sharing, and development in the marketing profession.
The AMA provides a complimentary collection of upcoming and on-demand Webcasts, conducted with thought leaders in the marketing field.
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