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Translations.com Integrated Solution for Adobe Experience Manager Adopted by Major Brands

Marketers Credit Experience Manager/GlobalLink® Integration with Driving Down Costs and Turnaround Times for Multilingual Content Deployment

NEW YORK, NY, December 12, 2013 – Translations.com, the world’s largest privately held provider of language services and translation-related technologies, today announced the addition of Cathay Pacific, Enterprise, Kellogg, La Quinta, and MasterCard to the growing roster of clientele utilizing the Translations.com GlobalLink® integration for Adobe Experience Manager.

The integration, first established in 2008, allows global marketers to easily launch and maintain multilingual content without ever leaving the Experience Manager user interface. Key features include:

  • Automated exports for content requiring translation/localization
  • Automated re-import of multilingual content into Adobe Experience Manager Web Content Management and Digital Asset Management
  • Real-time project tracking for translation and review processes
  • Integration with centralized translation memory
  • Translation vendor management and collaboration, including the ability to ascertain quick quotes, assign work to vendors, review translations, and maintain branded terminology

Benefits of the integrated solution to joint customers include:                   

  • Reduced or eliminated IT requirements on the client side
  • Faster deployment timelines for global content
  • Lower project management costs
  • Improved consistency in translated content
  • Lower translation costs

Paul Iagnocco, Senior Director, Global Digital Marketing Operations at Kellogg Company, also recently experienced first-hand the benefits of the integrated platform. “The remarkable global success of our digital transformation program could not have been achieved without the dedication and collaboration of partners like Translations.com and Adobe. Translations.com, with their seamless Adobe Experience Manager integration, has helped us significantly reduce our costs and time to market for our international multilingual websites and language translations across our business.”

“The ability to deploy and maintain dynamic, omni-channel customer experiences globally and across multiple languages continues to grow in importance for organizations today,” said Loni Stark, Director of Product and Industry Marketing, Digital Marketing, Adobe. “The momentum and success we’ve seen with several key customers proves the strength of Adobe Experience Manager and Translations.com to serve this need and to help marketers achieve leadership through their online presence.”

Adobe Experience Manager delivers capabilities for Web content managementdigital asset management, social communities, and dynamic media delivery across digital channels. The solution, recognized as the Leader in “The Forrester Wave™: Web Content Management For Digital Customer Experience, Q2 2013” provides marketers with touch-enabled applications that can be deployed in the Cloud or on premise, helping organizations deliver engaging customer experiences that build brand loyalty.

About Translations.com
With annual revenues of over $350 million, Translations.com is a leading provider of enterprise localization services and technology solutions. From offices in more than 80 cities on six continents, Translations.com offers a full range of services in 170+ languages to clients worldwide. Translations.com’s GlobalLink® Product Suite is used by more than 2,000 global organizations.Translations.com is part of the TransPerfect family of companies, with global headquarters in New York and regional headquarters in London and Hong Kong. For more information, please visit www.translations.com.