In The News

<p><strong>Expansion challenges:</strong>&nbsp;&ldquo;The expectations of consumers, clients, business partners, and end users are increasing every day,&rdquo; says co-founder Liz Elting. &ldquo;It used to be that if a company offered materials or a website in multiple languages, this was deemed as a differentiator and a competitive advantage. Today, with so many companies investing resources into large-scale and intelligent global initiatives, audiences are coming to expect top-quality materials and content in the language they prefer.</p>

When Tony Ellison launched an outpost of Shoplet, an online office-supply store in the U.K., he got a crash course in international business.