Multilingual Brand Management
Like no other player in the localization space, we understand the importance of Multilingual Brand Management. Translations.com has focused on cross-cultural branding since its inception.
Through our linguistic pre-flight services, we work with our clients' in-country resources to adapt their brand guides into a truly global corporate asset. Beyond the brand guide, we create proprietary style guides and glossaries for your most important brand-specific terminology to ensure consistency over time and across media. We don't cross our fingers and hope that translated marketing copy will be embraced by the target audience; we perform the same level of brand diligence you would expect from your advertising agency, and we often work in close coordination with our clients' agencies of record to ensure that we adapt your brand voice for all target markets.
Whether you are communicating your corporate mission, vision, and values to a newly acquired employee base or offering a new e-commerce option for your existing markets, working with Translations.com ensures that each initiative is on brand and on market.
Some clients entering a market for the first time require wholesale cultural consulting, target market surveying, and other services to make sure their first step is the right one. Other clients may only require slight brand tweaking and language adaptation to communicate most effectively with their audience. Whatever your challenges, Translations.com can guide you through a process that will deliver success.