Leading Automobile Manufacturer Launches Spanish Mobile Site with GlobalLink OneLink®
The Wall Street Journal Market Watch - September 9, 2014
NEW YORK - (Business Wire) - Translations.com, the world’s largest privately held provider of language services and translation-related technologies, today announced the launch of Honda’s mobile website in Spanish. Translations.com provides Honda with language services and GlobalLink OneLink® technology to support the launch and ongoing maintenance of the site.
With strong ties in the North American market, Honda has made it a long-term strategic goal to provide in-language web content for Spanish-speaking car buyers in the US. The car manufacturer engaged Translations.com to provide a streamlined technology solution that would allow them to keep the English and Spanish mobile websites in perfect sync, speed turnaround times for content updates, and eliminate manual project management processes.
Specifically designed to help companies rapidly and cost-effectively launch and manage multi-language websites, Translations.com’s GlobalLink OneLink technology detects changes to Honda’s English mobile site, routes them for translation to professional linguists, and then re-inserts completed translations automatically.
According to Translations.com’s Vice President of Content Solutions, Matt Hauser, “We believe that an emphasis on language is a key part of the success of Honda’s overall marketing strategy, and we're happy to play a role in providing services and technology that further our client's business goals.”
About American Honda Motor Co., Inc.
Honda offers a full line of reliable, fuel-efficient, and fun-to-drive automobiles for American car buyers through approximately 1,000 independent U.S. Honda dealers. The Honda lineup includes the Accord, Crosstour, Civic, Fit, CR-Z and Insight along with the Pilot, and CR-V sport-utility vehicles and the Odyssey minivan.
Honda has been producing automobiles in America for more than 30 years and currently operates 16 major manufacturing facilities in North America. In 2013, more than 94 percent of all Honda vehicles sold in U.S. were made in North America, using domestic and globally sourced parts. www.honda.com.
About Translations.com
With annual revenues of over $400 million, Translations.com is a leading provider of enterprise localization services and technology solutions. From offices in more than 85 cities on six continents, Translations.com offers a full range of services in 170+ languages to clients worldwide. Translations.com’s GlobalLink® Product Suite is used by more than 3,000 global organizations, including Hilton Worldwide, IKEA, Polo Ralph Lauren, Skype, and UPS. Translations.com is part of the TransPerfect family of companies, with global headquarters in New York and regional headquarters in London and Hong Kong. For more information, please visit www.translations.com.