Debut of Translated Site Yields 500% Increase in Online Visitors
World's Luxury Guide - January 15, 2013
NEW YORK -- (BUSINESS WIRE) -- Translations.com, the world's largest privately held provider of language services and translation-related technologies, today announced that it has been selected to support the localization of worldwide luxury watch e-tailer Ashford.com's Chinese language e-commerce website. Ashford leveraged Translations.com's GlobalLink OneLink solution to help broaden the brand's customer-facing presence in China, an area of significant consumer interest.
"One of the core principles at Ashford is to give the customer the best possible shopping experience. In order to drive this customer-centric approach, it was important to add Chinese language product information and purchasing capabilities to our website," said Joel Katz, chief operating officer at Ashford.com. "The very first day our Chinese language site was live, we noted a 500 percent increase in unique online visitors. Based on this early success of our initial efforts, we look forward to working with Translations.com to expand our reach into China and other parts of Asia to provide a more localized shopping experience for our customers."
According to recent consumer behavior reports, accessories and luxury items are the second most popular purchases among online shoppers in China, behind airline tickets and travel reservations. Ashford.com decided to approach these customers in their preferred language to increase brand loyalty and repeat business, and the company selected Translations.com for its experience and breadth of language translation services.
"Customers strongly prefer to make purchases in their own languages. By localizing its online retail platform, Ashford.com has taken an important step forward in growing its international business," said Phil Shawe, Co-CEO of Translations.com.
About Ashford.com
Ashford.com, a luxury e-tailer of watches and jewelry, is an Internet Retailer "Top 500" member. Since 1997, Ashford has handpicked the world's finest, highest quality and most appealing watches and made them available at astoundingly low prices. Ashford's passion for watches and customer satisfaction has made it one of the largest, most trusted online shopping destinations, with more than 1,000,000 satisfied customers. Ashford offers a broad selection of luxury products, including watches from Movado, Cartier, Gucci, Seiko, Ebel, Breitling, and Tag Heuer, as well as accessories, elegant bracelets, necklaces, and rings. For more information, visit: Ashford.com.
About Translations.com
With annual revenues of more than $300 million, Translations.com is a leading provider of enterprise localization services and technology solutions. From offices in more than 80 cities on five continents, Translations.com offers a full range of services in 170+ languages to clients worldwide. Translations.com's GlobalLink Product Suite is used by more than 1,000 global organizations, including Hilton Worldwide, IKEA, Polo Ralph Lauren, Skype and UPS. Translations.com is part of the TransPerfect family of companies, with global headquarters in New York and regional headquarters in London and Hong Kong. For more information, please visit www.translations.com.