NEW YORK, New York, March 20, 2007 — The Stockholm office of Translations.com, a leading provider of language and technology solutions, today announced the launch of the French, Italian, and Spanish language versions of www.stardoll.com, an online celebrity dress-up and community site for everyone who likes fashion and celebrities. In addition to the German version launched before the holiday season, these newly localized sites dramatically increase the potential audience for Stardoll.com in each language market.
Since its inception in 2004, Sweden-based Stardoll.com has gained popularity with girls of all ages in more than 200 countries. Relying solely on word-of-mouth, the company has built a global membership base that now exceeds 5.5 million. Stardoll.com attracts more than five million unique visitors a month.
Stardoll.com CEO, Mattias Miksche, said, "We started with an English version and built a tremendous audience. Now we have an opportunity to extend our community to an even larger global audience. Our membership base has grown from 3.5 million to 5.5 million in just three months and we anticipate that significant growth will come from the localized sites."
Phil Shawe, President and CEO of Translations.com said, "Stardoll.com is a classic example of a passionate idea and a socially responsible philosophy married to solid business fundamentals. We are proud to be Stardoll.com's partner for a scalable global content solution."
About Stardoll.com
Originally named Paperdollheaven.com, Stardoll.com started as a hobby for Scandinavian-born designer Liisa. Inspired by her childhood passion for paper dolls, Liisa drew dolls and accompanying wardrobes, and also taught herself web design. Rapidly, her personal homepage became a destination for teens. In 2004, she upgraded the site with the goal of creating a positive online environment for young girls who are creative and interested in fashion and are looking for alternatives to violent games. Today Stardoll.com is one of the world's largest websites for teen & pre-teen girls (age 10-17) with over 5.5 million registered members. At Stardoll.com, users can create their own virtual doll to style and interact with or choose from the always-growing collection of celebrity dolls and dress them up in virtual fashions.
Clothes and accessories for the personalized dolls and their rooms are paid for with Stardollars, a virtual currency that is bought with real money via credit card or premium SMS payments. Since its inception, Stardoll.com has gained popularity with girls young and old from more than 200 countries, relying solely on word-of-mouth growth.
Stardoll.com investors include Index Ventures, whose track record includes Skype and Infospace, among many others, and Sequoia Capital, whose track record includes Yahoo, Google, and YouTube, among many others.
About Translations.com
Translations.com is a leading provider of software, website, and enterprise-wide localization services, as well as localization-related technology products. Translations.com solutions allow customers to conduct business more effectively in international markets. The company has a global presence on four continents and services a variety of clients with dedicated practice groups for every major industry. For more information, please visit www.translations.com or email info@translations.com.