Leading Consumer Electronic Manufacturer Launches Product Site in Mexico with GlobalLink OneLink®
New York, August 24, 2015 – TransPerfect, the world’s largest privately held provider of language and technology solutions for global business, today announced the launch of Casio’s LampFree® Projector Technology product site in Spanish. TransPerfect provided translation services into Spanish as well as GlobalLink OneLink® cloud-based website localization technology to support the launch and ongoing maintenance of Casio’s site.
With a commitment to advancing their communications in the global marketplace, Casio engaged TransPerfect to provide a streamlined technology solution that would permit them to keep the English and Spanish websites synchronized, speed turnaround times for content updates, and virtually eliminate IT dependencies and manual project management processes.
“We’re dedicated to maximizing the online experience for our customers in all our markets around the world,” said Peter Brinkman, Senior General Manager for Casio’s Corporate Marketing division. “Thanks to TransPerfect and OneLink, we’re able to interact with our customer base in their preferred language and with the most current product information available.”
TransPerfect Vice President of Content Solutions Matt Hauser added, “Casio was clear from the beginning of this project that they needed a solution that would be quick, flexible, and would allow them to deliver the highest level of service to their Spanish-speaking website visitors. Seeing the enthusiasm for this new site in its early days has been extremely rewarding.”
GlobalLink OneLink is a proxy-based website localization solution designed to assist organizations with rapidly and cost-effectively launching and managing multilingual websites, all without installing any software.
About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers, and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information visit our website at www.casiousa.com.
About TransPerfect
With annual revenues of more than $470 million, TransPerfect is the world's largest privately held provider of language services and technology solutions. With offices in more than 90 cities on six continents, TransPerfect offers a full range of services in 170+ languages to clients worldwide. With an unparalleled commitment to quality and client service, TransPerfect is fully ISO 9001 and EN 15038 certified. TransPerfect has global headquarters in New York, with regional headquarters in London and Hong Kong. For more information, please visit our website at www.transperfect.com.