Economy Lodging Leader Now More Accessible to Spanish-Speaking Travelers
DALLAS, October 30, 2014 -- Motel 6 today announced the launch of its first Spanish language mobile web experience, allowing the brand to reach even more travelers and provide greater ease-of-use to Spanish speaking audiences in the U.S. and abroad.
"Our ability to host an all-Spanish digital presence is another step towards the goal of becoming increasingly recognized as the uncontested leader in the economy segment," said Lance Miceli, Executive Vice President and Chief Marketing Officer, Motel 6. "We're committed to a series of efforts to transform our digital experience that will make it easier for Spanish-first audiences to book their reservations in the U.S., while poising the brand for future expansion into Latin America. With the success of our mobile site, we are expecting to launch the Spanish-language desktop version by the end of 2014."
Travelers will now find convenient "En Espanol" links at the bottom of the Motel6.com mobile website, linking directly to reservation tools, guest services as well as detailed views of more than 1,100 Motel 6 properties presented fully in Spanish.
Motel 6's new Spanish-language mobile site complements its existing phone reservation service, which is also available in both English and Spanish. The new Spanish-language websites are supported by Translations.com's language services and GlobalLink OneLink technology. OneLink makes it easy for organizations to launch and manage multilingual websites by streamlining project management processes and keeping content in sync automatically.
About Motel 6
Motel 6 offers the lowest price of any national chain at more than 1,100 company-owned and franchised locations throughout the United States and Canada. For 28 years, Motel 6 has used the tagline, "We'll leave the light on for you®," earning the chain the highest brand recognition in the economy lodging segment. Motel 6 offers standard amenities including Wi-Fi Internet access, free local calls, no long distance access charges, free morning coffee and expanded cable channel line-up. Most locations offer swimming pools and guest laundry facilities. Motel 6 is managed and operated by G6Hospitality LLC. For more information, visit www.motel6.com.
About Translations.com
With annual revenues of over $400 million, Translations.com is a leading provider of enterprise localization services and technology solutions. From offices in more than 85 cities on six continents, Translations.com offers a full range of services in 170+ languages to clients worldwide. More than 3,000 global organizations employ Translations.com's GlobalLink® Product Suite to simplify management of multilingual content. Translations.com is part of the TransPerfect family of companies, with global headquarters in New York and regional headquarters in London and Hong Kong. For more information, please visit www.translations.com.