Translations.com’s GlobalLink Connect for Marketo Streamlines Process for Managing and Launching Complex International Campaigns
NEW YORK, October 1, 2015 – Translations.com, the world’s largest privately held provider of language services and translation-related technologies and a division of TransPerfect, today announced an integration with Marketo, the leading provider of software and solutions designed to help marketers master the art and science of digital marketing.
GlobalLink Connect for Marketo streamlines the process of launching global marketing campaigns by automating tasks related to content export/import and reducing client-side project management. Built-in support for segmentation and dynamic content allows users to run a single campaign across all geographies and immediately access analytics on global data.
Key features include:
- Automated export/import of Marketo content into GlobalLink using the future-proof Marketo Asset API
- Translation resource management, including:
- Automated quoting
- Vendor bidding
- Quality scoring and reporting
- Flexible translation workflow options, including:
- Search engine copy optimization
- Machine translation (MT)
- Human translation (HT)
- MT & HT hybrid
- Real-time enterprise business intelligence reporting
- Centralized translation memory
Benefits of the Marketo integration to joint customers include:
- Reduced or eliminated client-side cutting and pasting
- Increased visibility into business KPIs
- Faster deployment timelines for global campaigns
- Lower project management costs
- Lower translation costs
“We are pleased to have Translations.com join the Marketo LaunchPoint partner ecosystem,” said Lou Pelosi, Senior Director of LaunchPoint for Marketo. “Our customers are global, and Translations.com’s GlobalLink Connect for Marketo helps them address the challenges of targeting multiple markets more efficiently with multilingual campaigns.”
“Managing and launching multilingual global campaigns creates many internal and external challenges for businesses,” said Matt Hauser, Vice President of Content Solutions for Translations.com. “GlobalLink Connect for Marketo allows our joint customers to drive traffic and conversion faster than ever before by minimizing project management and manual processes as well as lowering overall translation costs.”
Visit Marketo LaunchPoint to access the GlobalLink integrated solution today or contact Translations.com directly at marketo@translations.com.
About Translations.com
With annual revenues of over $470 million, Translations.com is a leading provider of enterprise localization services and technology solutions. From offices in 90 cities on six continents, Translations.com offers a full range of services in 170+ languages to clients worldwide. More than 3,000 global organizations employ Translations.com’s GlobalLink® Product Suite to simplify management of multilingual content. Translations.com is part of the TransPerfect family of companies, with global headquarters in New York and regional headquarters in London and Hong Kong. For more information, please visit www.translations.com.
About Marketo
Marketo provides the leading marketing software and solutions designed to help marketers master the art and science of digital marketing. Through a unique combination of innovation and expertise, Marketo is focused solely on helping marketers keep pace in an ever-changing digital world. Spanning today's digital, social, mobile and offline channels, Marketo's Engagement Marketing Platform powers a set of breakthrough marketing automation and marketing management applications to help marketers tackle all aspects of digital marketing from the planning and orchestration of marketing activities to the delivery of personalized interactions that can be optimized in real-time. Marketo's applications are known for their ease-of-use, and are complemented by the Marketing Nation®, a thriving network of more than 450 third-party solutions through our LaunchPoint® ecosystem and over 50,000 marketers who share and learn from each other to grow their collective marketing expertise. The result for modern marketers is unprecedented agility and superior results. Headquartered in San Mateo, CA with offices in Europe, Australia and Japan, Marketo serves as a strategic marketing partner to more than 4,100 large enterprises and fast-growing small companies across a wide variety of industries. For more information, visit www.marketo.com.