The localization of PanPacific.com and ParkRoyalHotels.com into Chinese and Japanese supports the Group’s global customer outreach strategy
NEW YORK & SINGAPORE, May 6, 2014 – TransPerfect, the world’s largest privately held provider of language services and translation-related technologies, today announced an engagement with Pan Pacific Hotels Group, a Singapore-based hotel company with over 30 “Pan Pacific” and PARKROYAL hotels, resorts, and serviced suites across Asia, Oceania, and North America.
TransPerfect completed the localization of the refreshed “Pan Pacific” and PARKROYAL websites—www.panpacific.comand www.parkroyalhotels.com—into Simplified Chinese and Japanese, the two key markets for both hotel brands. The new websites, which are searchable and bookable in English, Simplified Chinese, and Japanese, officially launched this week.
To streamline internal project management processes, Pan Pacific Hotels Group deployed TransPerfect’s GlobalLink technology, an enterprise-scale application that automates many of the manual tasks associated with the translation of global content. Using customized workflow technology that integrates with Adobe Experience Manager, GlobalLink will streamline the ongoing maintenance of Pan Pacific’s global sites by automatically routing new content to TransPerfect’s production department for translation and placing the translated content back on the localized sites.
According to Angie Ho, Vice President, Online Marketing for Pan Pacific Hotels Group, “To deliver the most authentic “Pan Pacific” and PARKROYAL brand experiences consistently to our target customers in different markets, it is important for us to equip our refreshed websites with functionalities that enable customers to research about our properties and destinations as well as to make bookings in their preferred language. TransPerfect’s GlobalLink technology provides an easy and cost-effective system to keep our localized sites in perfect sync with the English version, ensuring that our customers always receive the most up-to-date information.”
TransPerfect Co-CEO Liz Elting added, “We thank Pan Pacific Hotels Group for giving us the opportunity to support the launch of their multilingual websites, and we look forward to supporting their ongoing global strategy.”
About Pan Pacific Hotels Group
Pan Pacific Hotels Group is a wholly-owned hotel subsidiary of Singapore-listed UOL Group Limited, one of Asia’s most established hotel and property companies with an outstanding portfolio of investment and development properties.
Based in Singapore, Pan Pacific Hotels Group owns and/or manages close to 40 hotels, resorts and serviced suites with some 12,000 rooms including those under development in Asia, Oceania and North America. The Group comprises two acclaimed brands: “Pan Pacific” and PARKROYAL.
“Pan Pacific” is a leading brand in Asia and the Pacific Rim with hotels offering premium accommodations and services. PARKROYAL is a collection of comfortable leisure and business hotels, resorts and serviced suites located in the heart of cities and interesting locales across Asia Pacific.
For more information, please visit www.pphg.com.
About TransPerfect
With annual revenues of more than $400 million, TransPerfect is the world's largest privately held provider of language services and technology solutions. From offices in 85 cities on six continents, TransPerfect offers a full range of services in 170+ languages to clients worldwide. With an unparalleled commitment to quality and client service, TransPerfect is fully ISO 9001 and EN 15038 certified. TransPerfect has global headquarters in New York, with regional headquarters in London and Hong Kong. For more information, please visit our website at www.transperfect.com.