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December 2, 2013
Over the past two years, cross channel promotions have become huge for retailers. Using social to build customer profiles that can work to target video viewers, for example, but one more strategy has been to take international ad strategies to the local level - targeting non-English speakers within the US, for example.
November 27, 2013
<p><strong>Expansion challenges:</strong>&nbsp;&ldquo;The expectations of consumers, clients, business partners, and end users are increasing every day,&rdquo; says co-founder Liz Elting. &ldquo;It used to be that if a company offered materials or a website in multiple languages, this was deemed as a differentiator and a competitive advantage. Today, with so many companies investing resources into large-scale and intelligent global initiatives, audiences are coming to expect top-quality materials and content in the language they prefer.</p>
November 27, 2013
<p>MotionPoint Corp., a maker of technology that translates business websites into foreign languages for customers such as Victoria&rsquo;s Secret Stores LLC and&nbsp;Delta Air Lines Inc. (DAL), failed to persuade a judge not to block sales of its core product.&nbsp;The ruling came in a patent-infringement lawsuit brought in June 2010 by New York-based <a href="http://www.transperfect.com/">TransPerfect Global Inc.</a>, a MotionPoint competitor whose customers include&nbsp;Home Depot Inc. (HD) and American Airlines, Inc.</p>
November 26, 2013
When Tony Ellison launched an outpost of Shoplet, an online office-supply store in the U.K., he got a crash course in international business.